Architectural Visualization, or simply ArchViz, is the process that utilizes computer-generated images (CGI) to showcase design concepts of a project. It involves a seamless blend of 3D Design, Rendering, Photography Direction, and Post-Production, resulting in highly realistic images .

The objective goes beyond presenting visually stunning images; it's about crafting a visual journey through the envisioned concepts of architects and designers. It involves translating architectural projects and technical drawings into captivating 3D visuals that not only please the eyes but also evoke emotions, effectively conveying the desired project’s message to the observer.